Astma App

Using medicines responsibly

Not all asthma patients use their respiratory medication correctly. Pharmaceutical AstraZeneca wanted to change this. We developed an app for them that helps patients to take their medicines at the right times.

Astma App screens

The challenge

Many asthmatics take respiratory medication to help them feel less congested. They are only allowed to take a certain type of medication twice a week, but research showed that a large group of patients were taking this medication more often. In the short term this works well against shortness of breath, but in the long term patients can suffer from problems with their lungs. AstraZeneca wanted our help to find a solution.

 

The solution

We developed the interactive Astma app. Every time asthmatics take their medication, they register it in the app by clicking on a hot air balloon. This hot air balloon shows whether they are using the medication correctly. Are patients taking their medication too often? If so, the hot air balloon sinks and turns red. The app also tells them how much medication they can still use and when they have used too much. The hot air balloon rises to the top again at the start of a new week, which shows that patients are allowed to take their medication twice weekly again.

Astma App banner

The execution

The Astma app was created because we are a partner of the national Health Living app, created with AstraZeneca. Together we looked at how we could encourage the responsible use of medicines. We developed a prototype of the app and tested it on the target group. Every time the patients took the medicine, they had to click on a balloon in the app that inflated itself. With three clicks a week, the balloon exploded. The target group, people with lower health literacy, did not understand this metaphor, which was important for us to discover during the design phase. We changed our approach completely, designing it instead as a hot air balloon that sinks and changes color. This metaphor worked a lot better for our target audience.

 

The result

Patients can see in an interactive way whether they are taking their medication correctly, and in the long term this ensures fewer respiratory complaints.

Lauwerens Metz

Want to know more about Astma App?

Please contact Lauwerens. He can tell you all about Innovattic's expertise in creating digital projects with great social impact, such as the Astma App.

 

Lauwerens
06 10 70 27 11
lauwerens@innovattic.com

Astma App

Using medicines responsibly

Not all asthma patients use their respiratory medication correctly. Pharmaceutical AstraZeneca wanted to change this. We developed an app for them that helps patients to take their medicines at the right times.

The challenge

Many asthmatics take respiratory medication to help them feel less congested. They are only allowed to take a certain type of medication twice a week, but research showed that a large group of patients were taking this medication more often. In the short term this works well against shortness of breath, but in the long term patients can suffer from problems with their lungs. AstraZeneca wanted our help to find a solution.

 

The solution

We developed the interactive Astma app. Every time asthmatics take their medication, they register it in the app by clicking on a hot air balloon. This hot air balloon shows whether they are using the medication correctly. Are patients taking their medication too often? If so, the hot air balloon sinks and turns red. The app also tells them how much medication they can still use and when they have used too much. The hot air balloon rises to the top again at the start of a new week, which shows that patients are allowed to take their medication twice weekly again.

Astma App banner

The execution

The Astma app was created because we are a partner of the national Health Living app, created with AstraZeneca. Together we looked at how we could encourage the responsible use of medicines. We developed a prototype of the app and tested it on the target group. Every time the patients took the medicine, they had to click on a balloon in the app that inflated itself. With three clicks a week, the balloon exploded. The target group, people with lower health literacy, did not understand this metaphor, which was important for us to discover during the design phase. We changed our approach completely, designing it instead as a hot air balloon that sinks and changes color. This metaphor worked a lot better for our target audience.

 

The result

Patients can see in an interactive way whether they are taking their medication correctly, and in the long term this ensures fewer respiratory complaints.

Lauwerens Metz

Want to know more about Astma App?

Please contact Lauwerens. He can tell you all about Innovattic's expertise in creating digital projects with great social impact, such as the Astma App.

 

Lauwerens
06 10 70 27 11
lauwerens@innovattic.com

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